Black Friday is a milestone for Brazilian retail, eagerly awaited. Despite this, money is always tight and doubt always looms: IS THE DISCOUNT REAL OR HALF OFF?
Burger King used this to its advantage and launched the campaign: Swallow the Cry, on #BKFRIDAY the traditional 2POR15 becomes 3POR15.
The campaign was a success, surpassing all KPIs and since then Burger King has been grilling its competitors on Black Friday.
My contribution to this project ranged from the conception of the idea to the final delivery of all the art direction.
The campaign won awards at the Festival of Media, Smarties Latam and The Drum Social Buzz.
The campaign won awards at the Festival of Media, Smarties Latam and The Drum Social Buzz.
Creative director: Andre Felipe
Copy: Victor Capato, Graci Gallera
Art director: Mayara Moreira, Juliana Cassettari
Agency: Ginga
Client: Burger King
Copy: Victor Capato, Graci Gallera
Art director: Mayara Moreira, Juliana Cassettari
Agency: Ginga
Client: Burger King
SMARTIES LATAM 2019
Mobile Promo - Winner
Mobile Social - Silver
FESTIVAL OF MEDIA LATAM 2019
Best Engagement Strategy - Silver
THE DRUM SOCIAL BUZZ 2019
Largest ROI from a Social Media
Campaign or Strategy - Winner
