Everything was different in 2020. In Brazil there was no June festival, something very traditional for us. Everything was online, including the festivities. But not for Burger King. Where there's fire, there's BK.
That's when we had an idea: to unite the best of Festa Junina, Correio Elegante, in the only possible medium: the internet. We launched the famous Correio Elegante online and it was a complete success.
My contribution to this project was complete, from the conception of the idea, the presentation and defense of it, to the execution of all the art direction.
Creative director: Tulio Tavanielli
Copy: Natália Paixão
Art director: Mayara Moreira
Agency: Ginga
Client: Burger King
Copy: Natália Paixão
Art director: Mayara Moreira
Agency: Ginga
Client: Burger King