How do you position the British brand Jo Malone digitally in Brazil? Through the concept, why choose if you can combine, we bring the essence of the fragrances, which are made up of only 22 ingredients that bring a unique experience in each bottle.
My contribution to the project ranged from the conception of the idea to the definition and final delivery of all the art direction.
Creative director: Andre Felipe
Copy: Graci Gallera
Art director: Mayara Moreira, Juliana Cassettari
Agency: Ginga
Client: Jo Malone
Copy: Graci Gallera
Art director: Mayara Moreira, Juliana Cassettari
Agency: Ginga
Client: Jo Malone
